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    Time to turn up the heat.

    The majority of Americans believe man-made climate change is real. So why haven’t we taken action to face this challenge?

    The reason: special interest groups, with exorbitant funding and support from Big Polluters, have spent decades on well-coordinated campaigns to spread doubt through the media and sway public opinion about the reality of climate disruption.

    The result: some people aren’t sure whether we should do anything regarding climate change, if carbon pollution is harmful or if the climate is even changing. We’re here to tell the full truth about what’s happening to the planet — so we can stop the fake debates and start working on real solutions.


    The special interest groups that are denying the reality of climate change can only get away with it when no one stands up to them. So we did just that by calling anti-science deniers out. Publicly and loudly. With our #HeatOnDenial campaign, we spread cold, hard facts about denial and made sure deniers had no place to hide.

    Reality Drop

    Despite their fair and balanced claims, media outlets don’t always provide neutral – or even factual – information about climate change. And even when they do, the denial machine is often at work filling the online comments section with misinformation. Which means the loudest, most persistent voice can often get the most attention, even if the facts are all wrong.

    That’s why we created Reality Drop—a digital tool that connected online climate activists with the latest climate news and the most current science so the public could stop deniers in their tracks. By “dropping reality” through social network sharing and spreading factual, scientific information in the comment sections of hot news articles online, we cooled the deniers’ myths and people heard the real truth. The more reality dropped, the more doubt we destroyed.

    Now each online story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. - Professor Dietram Scheufele John E. Ross Professor in Science Communication, University of Wisconsin, Madison